Human Services

You may have heard the term MLM, or Multi-Level Marketing, in the past few years. Oxford Languages defines it as “the practice of selling goods or services on behalf of a company in a system whereby participants receive commission on their sales as well as the sales of any participants they recruit.”    The waters are muddied when life coaching language is utilized by Multi-Level Marketing companies , well-known examples of which are Herbalife and Amway. These companies, which offer self-improvement and personal development are coupled with questionable tactics wherein prospective participants must buy-in and then sell to new participants, in the hopes of earning back their original investment plus a sizeable profit, leading to a corresponding lifestyle change.    What do we mean by life coaching language?   Improving oneself is theoretically a series of practical steps. But the idea of betterment, the desire for more, is an abstract concept as well. It looks different for each person.